New Deal

An Anonymous, Yet Patriotic Textile Design


The designer and manufacturer of this textile are unknown, but the subject is telling of the cultural climate that produced it. If I didn’t know its approximate date, I might have guessed it was designed in the 1930s.
Manhattan, Art Deco, New Deal, WPA murals, The Great Depression, Paris Exposition, Empire State Building, Chrysler Building, Brooklyn Bridge, Manhattan Bridge, Clayton Knight, Ruth Reeves, American, Patriotic, 1930s

Electrification for a Better Biscuit


By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in extending power lines into areas of the country that would generate only a handful of new customers.
Lester Beall, poster, graphic design, electricity, advertising, cooking, domestic life, dots, screenprint, patriotism, New Deal