logos

Corporate Calico: Angelo Testa’s Fabric for IBM


When IBM premiered its boxy, geometric logotype in 1956, designed by Paul Rand, the idea of a coordinated corporate identity system was just taking off. Indeed, Rand’s logo design set the mark for a new standard of graphic communication in business. A corporate identity was intended to be more than a logo, however: it was conceived as a broader program encompassing signage, letterheads, packaging, publications, and more.
IBM, Angelo Testa, branding, logos, Paul Rand, William Golden, CBS

Ornament in the Twentieth Century


This exhibition of decorative and emblematic ornament features a diverse assortment of objects, including logos, table settings, Louis Vuitton luggage, Russel Wright armchairs, Lalique glass, Elsa Peretti lipstick, and the Beatles' Rolls Royce Phantom V touring limousine—given to the Museum by John Lennon and Yoko Ono. Organized by Richard B. Oliver, Curator of Architecture and Design, with exhibition design by Robin Parkinson.
ornament, automobiles, furniture, logos, accessories, glassware, exhibitions