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A Heart in the Right Place


It is difficult to imagine that something as ubiquitous as the I Love New York logo was designed completely for free. But that is exactly what graphic designer Milton Glaser did in 1976 when he created his first simple sketch with red crayon on the back of an envelope for the New York Chamber of Commerce. The final logo, set in a rounded slab serif font aptly named American Typewriter, would ultimately become one of the most internationally recognizable icons.
Milton Glaser, poster, graphic design, New York, National Design Award, American Typewriter, logo