Lester Beall

Electrification for a Better Biscuit


By the 1930s, the vast majority of American urban dwellers had access to electricity in their homes and businesses.  But those in impoverished rural areas were often not serviced by private electric companies, who believed that it was not cost-effective for them to invest in extending power lines into areas of the country that would generate only a handful of new customers.
Lester Beall, poster, graphic design, electricity, advertising, cooking, domestic life, dots, screenprint, patriotism, New Deal