James Dyson

James Dyson: Designing Out Annoyances

For many of us, a glance at everyday appliances elicits a wince or a groan: they're dull looking, break easily and frequently, and never work quite as well as we'd like. Our lives are full of minor annoyances that we try, often unsuccessfully, to ignore. But when James Dyson is annoyed by an appliance, he doesn't ignore it; he embraces it, seeing in a product’s shortcomings the opportunity to create something better, that will work (well), look cool, and surpass all similar devices.
Vacuum cleaner, James Dyson, DC-07, Industrial Design, appliances