typography

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Jazz Typography
In 1975 Swiss graphic designer Niklaus Troxler founded the Willisau Jazz Festival, which he directed until 2009. His series of posters for the festival represents an ongoing study in design process, as Troxler explored diverse means to create letterforms outside the norms of typography and typefaces. As variations on a theme, the posters reflect on...
Poster, NR. 4, 1974. Designed by Wolfgang Weingart for Kunstgewerbeschule (Basel, Switzerland). Letterpress. 87.4 × 61.7 cm (34 7/16 × 24 5/16 in.). Gift of Anonymous Donor, 1997-19-140.
Experimenting with Type
While many works of design explore a blunt, diagrammatic simplicity, others challenge the viewer to fill in the blanks. Inspired by cubist collage, E. McKnight Kauffer created images with fluid boundaries. Wolfgang Weingart turned letters into parts of bodies and parts of other letters, playing with text as both language and not-language. In a series...
Poster featuring the text "VIVO IN TYPO" composed of red, black and white computer-generated punctuation marks. Additional text with details of exhibition printed in white at the right hand side.
Making a Poster is a Process
When graphic designer Philippe Apeloig featured his own poster designs at the Espace Topographie de l’art in Paris, he chose the title Vivo in Typo for the exhibition, and decided to make the title the graphic focus of his promotional poster.  Apeloig concieved of an image comprised entirely of typography.  He began by sketching punctuation marks...
Philippe Apeloig on the VIVO IN TYPO poster
Graphic designer Philippe Apeloig describes the process and thinking behind the VIVO IN TYPO poster. The gigantic poster is part of the Cooper Hewitt permanent collection. You can see it on 12/12 when the museum re-opens, as part of our “Making Design” exhibition. Thanks to Erik Hougen at the Lower East Side Printshop for demonstrating...
Printed handkerchief with a three-quarter portrait bust of Queen Victoria in the center. At the top, "In Memoriam." At the bottom: "Alexandrina - Victoria Queen of the United Kingdom of Great Britain and Ireland Empress of India." On the left side: "Born in Kensington Palace May 24th, 1819." On the right side "Died in Osborne House Jan'y 22nd, 1901." Printed in black on a white ground, with a black and white striped border.
In Memoriam
Another sour puss. What is this show? Does it feel more real to pout than to preen? She was devastated when her beloved Albert died. It feels as if she never laughed again. But she had a job to do. It is important to have work. Someone can sell buckets. Someone can be Empress of...
Weltformat festival poster. Sections resembling torn paper overlap with one another. Each section is printed in one of the following patterns: black with grey dots, blue rectangular stripes, and pink with maroon circle. In the bottom left corner, on a pink section, scrawled text reads: "Welt / format / plakat / festival / 12.-20.10.13 / Luzern!"
All Torn Up
When Swiss graphic designer Felix Pfäffli was asked to design a poster for the 2013 Weltformat Poster Festival held in Lucerne, he grappled with the “strange duplication” of creating a poster to promote a poster exhibition. He turned to the many posters hung on steel poster walls in the streets for his inspiration.  As posters...
On a white ground of typographic diagrams, four images of a female dancer on Pointe in a black leotard. Across the poster is yellow text that reads: FELD BALLET TECH. In lower margin: APRIL 6 – MAY 9 JOYCECHARGE: 212-242-0800 JOYCE The Joyce Theater / BBAALLLLEETTTTEECCHH.
A Typographic Performance
Inspired by Paula Scher’s work for The Public Theater, the choreographer and dancer Eliot Feld first approached her about designing an identity for his dance company in 1997, when he decided to rename the company Ballet Tech.  Scher designed an identity using a typographic family of slab serifs, overlaying the typography on top of photographs...
Design Talks | Redesigning Cooper Hewitt
From a bold new font to a brand new name, hear how Cooper Hewitt is reimagining itself for the 21st century and how the museum’s new identity was conceived and designed. Eddie Opara (Pentagram) and Chester Jenkins (Village) talk with Caroline Baumann, Cooper Hewitt’s director, about the new graphic vision for America’s design museum.
Paula Scher on Design
Paula Scher is this year's National Design Award winner for Communication Design. Hear her speak about her first encounter with graphic design, her inspirations, and the unexpected longevity of her images. The National Design Awards were conceived by the Smithsonian's Cooper-Hewitt, National Design Museum to honor lasting achievement in American design. The Awards are bestowed...