Multiple Choice

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Cooper-Hewitt: Cloak and Dagger – Design Espionage
In past centuries sample books served to record patterns and motifs used in decorative arts and were carefully guarded by manufacturers against espionage attempts from competitors. In this panel, held in conjunction with Multiple Choice: From Sample to Product. Cooper-Hewitt invites you to join intellectual property lawyer Harley Lewin, and Susan Posen, CEO of Zac...
Cooper-Hewitt: Multiple Choice – Marketing Design in the Twenty-first Century
Join modern design firms Maharam, Design Within Reach and Tricycle as they share their companies’ approaches for marketing design. Held in conjunction with the exhibition Multiple Choice: From Sample to Product, this panel will explore current marketing trends such as consumer customization and online outreach.
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Sustainable Sampling
At the end of the introduction to the Multiple Choice exhibition, the curator reflects that, “as contemporary design industries move to open-sourcing and electronic formats for the marketing of their products, physical samples may soon become obsolete.” From a future academic and archival view point, this is a sad possibility, as material sampling formats contain...
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Behind the Scenes of Multiple Choice: from Sample to Product
Exhibitions are hard work. At Cooper-Hewitt they are planned years in advance and involve several departments cooperating towards a common goal of creating the best exhibition possible. Once the research is completed, the objects chosen, the didactic panels and brochure text written, and the exhibition design layout completed, there is still one very important step...