Claudia Kotchka

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Cooper-Hewitt: Design = The Bottom Line
Bruce Nussbaum, Assistant Managing Editor of BusinessWeek leads business luminaries including Tim Brown, Chief Executive Officer of IDEO, Claudia Kotchka, Vice President, Design Innovation and Strategy, Procter & Gamble, and Gael Towey, Chief Creative Officer of Martha Stewart Living Omnimedia as they discuss the importance of design to business.