Bottom Line

Design = The Bottom Line
Bruce Nussbaum, Assistant Managing Editor of BusinessWeek leads business luminaries including Tim Brown, Chief Executive Officer of IDEO, Claudia Kotchka, Vice President, Design Innovation and Strategy, Procter & Gamble, and Gael Towey, Chief Creative Officer of Martha Stewart Living Omnimedia as they discuss the importance of design to business.
The Business of Design 2007
Business leaders discuss how green design impacts their overall strategy and affects their bottom line. The panel is moderated by Sarah Murray of the Financial Times and panelists include James Ludwig of Steelcase, John Righini of General Electric, and Sven Shiers of Patagonia. This event took place during National Design Week, October 14-20, 2007.