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behold
“Whenever I go to Paris, I get a kick out of I.M. Pei's inverted pyramid in front of the Louvre.”I.M. Pei
Grand Louvre, Paris, France
Photo: Serge Hambourg
blow
“Ned Kahn's work makes phenomena in science seem even more natural than natural.”Ned Kahn
Windportal, Bart Station, San Francisco International Airport
2003
Photo: Ned Kahn
blur
“Everyone dreams of living in the clouds. Diller Scofidio + Renfro made it happen with a building made of steam.”Diller Scofidio + Renfro
Blur Building, Yverdon-les-Bains, Switzerland
2002
Photo: Beat Widmer
conserve
“Use less, gain more.” 3rd Key to SimplicityWilliam McDonough + Partners
Ford Rouge Center Revitalization (1999-2020)
Photo: © Ford Photographic
cover
“All furniture is lucky to wear such wonderful ‘skin’ as from Maharam.”Maharam
Ready to Wear, 2000
crumple
“Looks like a shirt that came out of the dryer.” Said by one of my relatives.”Frank Gehry
Guggenheim Museum, Bilbao, Spain, 1997
North Elevation
Photo: © Jeff Goldberg/ESTO
dine
“It isn't easy for a meal when the restaurant looks better than the actual food.”Lewis.Tsurumaki.Lewis
Lozoo Restaurant
New York, NY
2002
Photo: Michael Moran
everyone
“Every commercial by Target looks like a Target commercial even though all of them are completely different.”Target Corporation
Color Your World - Yellow
Peterson Milla Hooks
Photo: DMeyers Robertson
express
“Stefan always tells it like it is. He makes communications communicate.”Stefan Sagmeister
True Majority logo
Business Leaders for Sensible Priorities
2002
fly
“Looks beautiful in polka dots but moves so fast every dot becomes a line.”Burt Rutan
White Knight
Photo: Courtesy of Scaled Composites
listen
“I have ten or so iPods but I never listen to music.”Jonathan Ive
iPod nano
Released September 2006
Photo: Apple, Inc.
peel
“OXO was the first company to realize that a peeler is meant to be held in one's hand.”Smart Design
OXO Good Grips Peeler
1989
Photo: Smart Design
sit
“Whenever I sit on this bench, I wonder if I will fall through the cracks.”Herman Miller
Nelson Marshmallow Sofa, 1956
George Nelson
Photo: Herman Miller
store
“Leftovers wouldn't last long if it were not for such convenient designs for storage.”Tupperware
Impressions Collection, 1997
Photo: Gary Talton
wash
“Staying clean should not only make you look good, but should look good too.”Whirlpool Corporation
Duet
Design: Global Consumer Design Department
Photo: Whirlpool Corporation
wear
“Tom Ford makes you noticed.”Tom Ford
Gucci Fall 2003/Winter 2004 Ad campaign
Photo: Mario Testino
zone
“Press play. True simplicity.”MTV Music Television
VMA 2002/Wall Street
2002
The 
John Maeda is a world-renowned graphic designer, visual artist, and computer scientist at the MIT Media Lab, as well as a Cooper-Hewitt trustee, and is a founding voice for “simplicity” in the digital age. John Maeda is the recipient of the 
