Multiple Choice

Cooper-Hewitt: Multiple Choice - Marketing Design in the Twenty-first Century


Join modern design firms Maharam, Design Within Reach and Tricycle as they share their companies' approaches for marketing design. Held in conjunction with the exhibition Multiple Choice: From Sample to Product, this panel will explore current marketing trends such as consumer customization and online outreach.
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Cooper-Hewitt: Cloak and Dagger - Design Espionage


In past centuries sample books served to record patterns and motifs used in decorative arts and were carefully guarded by manufacturers against espionage attempts from competitors. In this panel, held in conjunction with Multiple Choice: From Sample to Product. Cooper-Hewitt invites you to join intellectual property lawyer Harley Lewin, and Susan Posen, CEO of Zac Posen, in a conversation with Eric Wilson of The New York Times on how designers strive to protect their work in a knock-off culture.
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Multiple Choice: From Sample to Product


This exhibition will examine sample books and other sampling formats as tools for marketing or recording designs and techniques in a wide variety of media. Drawn from the Museum's collection, exhibition objects will include sample books of wallcoverings; woven and printed textiles; ribbons, lace and embroidery; sample plates; and drawings and prints showing design alternatives.
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Sustainable Sampling


At the end of the introduction to the Multiple Choice exhibition, the curator reflects that, “as contemporary design industries move to open-sourcing and electronic formats for the marketing of their products, physical samples may soon become obsolete.”
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Behind the Scenes of Multiple Choice: from Sample to Product


Exhibitions are hard work. At Cooper-Hewitt they are planned years in advance and involve several departments cooperating towards a common goal of creating the best exhibition possible
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