This year's winner for Product Design is Continuum. Founded in 1983 by Gianfranco Zaccai, Continuum is a global design and innovation consultancy that strives to improve people's everyday lives. The studio has designed products including the Reebok Pump athletic shoe and Procter & Gamble's Swiffer floor cleaners. The Product Design Award is given to an individual or firm for exceptional work in the design of consumer goods, technology, or home and office furnishings.
Continuum, Gianfranco Zaccai, design consultancy, Reebok Pump, Swiffer, National Design Award, 2011, National Design Award Product Design