How Design Thinking Led to a Beautiful LED Lamp

This September, Switch Lightbulbs will launch its twenty-first-century version of the ubiquitous incandescent bulb, which is slated to be phased out in the United States starting in 2012, according to the Energy Independence and Security Act authorized in Congress in 2007.
LED, light emitting diode, lamp, lightbulbs, Switch, recyclable, aesthetics, cooling, orientation

Which "Aesthetics" do you Mean?

Yesterday I read a succinct little book called Which “Aesthetics” do you Mean? – Ten Definitions by Leonard Koren, in which he discusses alternative ways of understanding the meaning of aesthetics.
aesthetics, definition, book, Leonard Koren, intention, interpretation, about, being, purpose, Yves Klein, Richard Koshalek, Hirschhorn museum, Diller Scofidio + Renfro, bubble