Swiss graphic design

NeWMaN


Ralph Schraivogel is a celebrated contemporary Swiss poster designer, whose work often plays with curving pattern, image, and type to create ambiguous spatial effects. The poster presented here, Paul Newman, Filmpodium Zurich, evolves from a quite different design aesthetic and tradition. This compelling poster has been compared to the inventive, puzzle like, modernist posters of Paul Rand, especially Rand's Dada poster (1951) which invites reading in both a vertical and horizontal orientation. 
Ralph Schraivogel, poster, Swiss graphic design

How Can You Not Love That Glove?


How can you not love that glove? It takes up nearly half the image, so bold yet enigmatic. The gloved hand and the face of the exuberant young woman are likely separate images, brought together—brought into meaning with each other—purely by their adjacency. The photomontage does not quite read as a coherent image, but as a set of concentric ideas, an image more potent than a single photograph of both objects could capture.
Herbert Matter, Swiss graphic design, poster, photomontage, Switzerland, Norway, Engelberg, Trubsee, Herbert Bayer, travel