Stefan Sagmeister

Bare is the New Clad


In 1999, Stefen Sagmeister (1962- ), founder of Sagmeister and Walsh Inc., carved text into his own body with an X-Acto knife. His dedication to his projects and his willingness to communicate with the audience are shown in his startling depictions of sexuality, pain, and uncanny humor. By pushing the boundaries of graphic design, he conveys radical yet meaningful messages.
Stefan Sagmeister, Detroit, poster, graphic design, knife, TED Talk, nude, 20th century, AIGA

Designer (Advertised) Jeans


While recent advertising has been overwhelmingly digital, the contemporary graphic designer and former National Design Award winner, Stefan Sagmeister, relishes the opportunity to use his considerable graphic talent and imagination to create posters the traditional way, through photo offset lithography. These posters are deliberately human and personal, in response to the “cold” modernist design of some of his colleagues. In general, Sagmeister searches for ideas that elicit sensual or emotional responses from the viewer.
Sagmeister Inc., Stefan Sagmeister, Levi's, Denim, jeans, thread, clothing, graphic design, Los Angeles, San Francisco, advertising, poster, offset lithography