Ralph Schraivogel

NeWMaN


Ralph Schraivogel is a celebrated contemporary Swiss poster designer, whose work often plays with curving pattern, image, and type to create ambiguous spatial effects. The poster presented here, Paul Newman, Filmpodium Zurich, evolves from a quite different design aesthetic and tradition. This compelling poster has been compared to the inventive, puzzle like, modernist posters of Paul Rand, especially Rand's Dada poster (1951) which invites reading in both a vertical and horizontal orientation. 
Ralph Schraivogel, poster, Swiss graphic design