Polaroid

The Swinger


In 1960, Edwin Land, founder of the Polaroid Corporation, approached American designer Henry Dreyfuss regarding their cameras. The Automatic 100 Land Camera, which allowed the photographer to remove the developing print as soon as the picture had been snapped, was the first new product to result from their collaboration. It exemplified the successful integration of the industrial designer with a team of engineers, physicists, and specialists.
Polaroid, Henry Dreyfuss, camera