Interactive Institute

Why Design Now?: Power Aware Cord


Why? Most people have no sense of their energy usage until they receive their monthly utility bill. The Power Aware cord is a poetic gesture that indicates energy is flowing to an appliance through glowing pulses and intensity of light. For instance, changing the volume on stereo equipment becomes immediately visible, as does the silent drain of electricity from appliances on standby.
Power Aware cord, energy usage, visualization, light, Interactive Institute, Why Design Now, Exhibition

Watt Watchers


The PSA’s have been espousing “The More You Know” for two decades, and the designers in this year’s Triennial agree. Some of their most innovative designs are about becoming a little more aware of our nasty consumption habits.
Why Design Now, Triennial, Exhibition, energy, power, consumption, usage, awareness, tracking, Interactive Institute, Power Aware cord, Magnus Gyllenswärd, Anton Gustafsson, light, illuminate, Energy Aware Clock, Loove Broms, Karin Ehrnberger, Sara Ilstedt Hjelm, Erika Lundell, Jin Moen, watt