HorseMove ProjectSpace

HorseMove ProjectSpace poster


This exhibition poster by Michiel Schuurman for the HorseMove ProjectSpace explores optical disunity, utilizing computer technologies to create endless patterns of replication and visual complication. These computerized distortions obliterate the easy reading of the poster, which challenges the conceptual bias of the printed poster as a means for conveying information. The visual bombardment of the repeated forms compels the viewer to look harder to decipher the information.
Michiel Schuurman, HorseMove ProjectSpace, poster, replication