Hoover Ltd.

Red-Hot!


Red! Here I Am! Red-hot! In 2009, I first noticed this electric space heater prototype, designed in 1973 by Bill Moggridge, from across an exhibition gallery. The form immediately grabbed my attention with its startling—yet pleasing—tone of vibrant red. A departure from the black- or beige-box modernism of many industrial design objects of the period, this heater combines rational design with emotional appeal in a highly utilitarian object.
Heater, Bill Moggridge, Hoover Ltd., england, 1970s, Industrial Design, modernism