Hendrikus Van de Velde

Harmonious Line


With its sinuous curving line, asymmetrical composition, and integration of colors, forms, and lettering, this poster by the Belgian industrial designer, Hendrikus Van de Velde, ranks among the icons of the Art Nouveau movement.  In 1898, the General Manager of the Tropon firm, manufacturers of a health supplement developed from egg whites, commissioned Van de Velde to design posters, packaging and other graphic design pieces for the company.  Rather than illustrate people consuming the food additive, Van de Velde enticed viewers’ attention by showing egg whites separating f
Hendrikus Van de Velde, poster, lithograph, Art Nouveau, Belgium