Frank Pick

The Power Underground


When it was introduced to London in the 19th century, the first underground railway was revolutionary. Able to provide quick, uninterrupted travel for commuters and easy access to the bustling city from the suburbs, the London Underground promised a better, more efficient future. It would take some convincing, however, to get the general public to hop onboard. People were understandably skeptical of the new technological marvel—after all, the idea of loud, smoky locomotives navigating the dank, dark circuitry of London’s underbelly wasn’t particularly appetizing.
London Underground, Frank Pick, E. McKnight Kauffer, poster, advertisement, graphic design, Man Ray, Graham Sutherland, London, travel