Denim

Levi's Design Stands the Test of Time


Who can forget those 1990’s Levi’s commercials – marketing sex appeal, celebrity fashion, romance and rock ‘n’ roll style!  Instilling marketing slogans like “Originals stand the test of time” and “The more you wash them the better they get,” Levi’s jeans are an iconic image of American culture and style.
poster, graphic design, advertising, Levi's, Levi Strauss, jeans, Denim, clothing, California

Designer (Advertised) Jeans


While recent advertising has been overwhelmingly digital, the contemporary graphic designer and former National Design Award winner, Stefan Sagmeister, relishes the opportunity to use his considerable graphic talent and imagination to create posters the traditional way, through photo offset lithography. These posters are deliberately human and personal, in response to the “cold” modernist design of some of his colleagues. In general, Sagmeister searches for ideas that elicit sensual or emotional responses from the viewer.
Sagmeister Inc., Stefan Sagmeister, Levi's, Denim, jeans, thread, clothing, graphic design, Los Angeles, San Francisco, advertising, poster, offset lithography