Angelo Testa

Corporate Calico: Angelo Testa’s Fabric for IBM


When IBM premiered its boxy, geometric logotype in 1956, designed by Paul Rand, the idea of a coordinated corporate identity system was just taking off. Indeed, Rand’s logo design set the mark for a new standard of graphic communication in business. A corporate identity was intended to be more than a logo, however: it was conceived as a broader program encompassing signage, letterheads, packaging, publications, and more.
IBM, Angelo Testa, branding, logos, Paul Rand, William Golden, CBS