1970s

A Mass Customizable Textile Design


Marimekko’s fashion and textile designs from the 1970s captured the free spirit and funky aesthetic of the decade with bold yet simple organic forms. The Finnish company’s approach to design also reflected interest in a youth culture which questioned conformity and authority. Marimekko famously blurred the lines of gendered fashion systems. The company also challenged traditional design methods, adjusting their approach to allow for mass customization.
Pentti Rinta, Marimekko, 1970s, mass customization

Red-Hot!


Red! Here I Am! Red-hot! In 2009, I first noticed this electric space heater prototype, designed in 1973 by Bill Moggridge, from across an exhibition gallery. The form immediately grabbed my attention with its startling—yet pleasing—tone of vibrant red. A departure from the black- or beige-box modernism of many industrial design objects of the period, this heater combines rational design with emotional appeal in a highly utilitarian object.
Heater, Bill Moggridge, Hoover Ltd., england, 1970s, Industrial Design, modernism