Graphic Design—Now In Production

Release Date: 
Thursday, March 15, 2012

Cooper-Hewitt to Present the Exhibition “Graphic Design—Now in Production” at Governors Island

The Smithsonian’s Cooper-Hewitt, National Design Museum will present the exhibition “Graphic Design—Now in Production” at Governors Island, from May 26 through Sept. 3. Co-organized by Cooper-Hewitt and the Walker Art Center, the exhibition explores some of the most vibrant graphic design work produced since 2000, including posters, books, magazines, identity and branding, information graphics, typography and typefaces, and film and television title graphics. Admission will be free.

On view in Building 110 on Governors Island, the exhibition will be open to the public from 10 a.m. to 6 p.m. on Saturdays, Sundays and holiday Mondays. This is the second stop in a national tour of the exhibition, which debuted at the Walker Art Center in fall 2011. Cooper-Hewitt’s main facility, housed in the Carnegie Mansion, is undergoing renovation as part of a $64 million capital campaign that includes enlarged and enhanced facilities for exhibitions, collections display, education programming and the National Design Library, and an increased endowment.
“Graphic Design” explores the worlds of design-driven magazines, newspapers, books and posters; the expansion of branding programs for corporations, institutions and subcultures; the entrepreneurial spirit of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of film and television titling sequences; and the transformation of raw data into compelling information narratives.

“This ambitious exhibition looks at cutting edge ideas and breaking cultural revolutions in the world of graphic design,” said Director Bill Moggridge. “Focusing on design in the 21st century, this exhibition provides insight into the phenomena shaping culture today and transforming traditional conceptions of graphic design practice.”

“Governors Island is becoming New York City’s ‘backyard’ for arts and culture,” said Trust for Governors Island President Leslie Koch. “We are thrilled to welcome Cooper-Hewitt, one of the City’s leading cultural institutions, which joins a long list of arts organizations presenting exhibitions and programs on the Island. ‘Graphic Design—Now in Production,’ free and open to the public in Building 110, will be the centerpiece of the Island’s 2012 season.”

Lead curators of “Graphic Design—Now in Production” are Andrew Blauvelt, curator of architecture and design at the Walker Art Center, and Ellen Lupton, senior curator of contemporary design at Cooper-Hewitt. The exhibition at Governors Island is designed by Project Projects with Leong Leong.

Graphic design is the art and practice of visual communication. Designers use color, typography, images, symbols and systems to make the surfaces around us come alive with meaning. The revolutions in desktop computing and networked communication have raised public awareness of graphic design. Today, the field continues to shift as new technologies and social movements change the way we make and consume media.

The exhibition is organized around eight themes: Posters, Magazines, Books, Information Design, Branding, Typography, Storefront and Film and Television Titles.

Posters
The poster is the most iconic form of graphic design, with its roots in the early advertising culture of the 19th century. Today, designers create posters to actively investigate the genre itself through self-initiated projects. Experimental approaches to the poster encourage user-generated messages and explore digital, mechanical and handmade techniques.

This section includes an interactive digital poster wall display by the Dutch design collective Lust; Albert Exergian’s poster series based on American television classics; Jürg Lehni’s Empty Words project, a system for making die-cut posters; and Anthony Burrill’s typographic woodblock and silkscreen posters proclaiming messages such as Oil and Water Do Not Mix, printed with ink made from spilled Gulf of Mexico oil.

Magazines
Publishers are rethinking the traditional magazine by exploiting print-on-demand, online distribution networks, the explosion of niche audiences and new digital formats. This section was curated by Jeremy Leslie, creative director of the blog magCulture, which explores issues and trends in publication design.

Among the projects on view are Jop van Bennekom’s Fantastic Man and The Gentlewoman; Karen, an independent magazine-maker with a highly personal blog-like sensibility; Hannerie Visser’s Afro magazine from South Africa, which reimagines the form of the magazine itself; and Pedro Fernandes’ design of I, a Portuguese newspaper that incorporates the visual vocabulary of magazines.

Books
The role of the designer in the publishing process during the past 20 years has dramatically shifted to be more inclusive in terms of authoring, editing and selfpublishing. This section features work by David Pearson, whose Pocket Penguin book titles reinvigorated the publisher’s classic backlist; the print-on-demand experiments of James Goggin; and McSweeney’s books and magazines, which employ typography, layout and production to enhance the experience of reading.

Information Design
Information designers serve as storytellers, journalists and translators, seeking to organize data in understandable, engaging and memorable ways. This section includes work by the Boston-based studio Sosolimited, whose realtime installation analyzes language from broadcast television to create dynamic typographic displays; information displays created by the New York Times Graphics Department that tell the news stories of today; Catalogtree’s interactive iPad app about the “flash crash” of the American financial markets; and David McCandless’ Mountain
and Molehills, a statistical representation of media “scare” stories of the past decade—from Y2K to SARS.

Branding
More than just a logo, a brand consists of a larger visual and verbal identity as well as the perceived values that both define and set apart an organization, a community or even an individual. Designers approach branding as a narrative-driven experience, evoking an emotional response and solidifying the relationship between the company and consumers. This section was curated by Armin Vit and Bryony Gomez-Palacio,  operators of the blog Brand New, which tracks the ever-changing world of brand makeovers and corporate identity programs.

Highlights include Ji Lee’s World Trade Center Logo Preservation project, documenting the use of the twin towers to brand numerous New York City area businesses; a new project commission from design researchers Metahaven about the use of social media as a powerful form of communication and control; and experimental identities for cultural institutions, created by Stefan Sagmeister, Mevis & Van Deursen and Maureen Mooren, among others.

Typography
Typography is the creation of letterforms and other characters that give visual form to the spoken and written word. The personal computer revolution of the 1980s introduced typography to the general public and the availability of font design software in the 1990s fueled a renaissance in typeface design.

Featured works on view in this section include Process Type’s Anchor, Peter Bilak’s History and Lineto’s Akkurat, as well as posters and other artifacts created by M/M (Paris), Antoine + Manuel, Marian Bantjes, Oded Ezer and Farhad Fozouni.

Storefront
Today’s designers are increasingly entrepreneurial, designing merchandise and conceiving goods for sale themselves. This section includes designer-created and designer-curated products, including t-shirts, wrapping paper, housewares, wall coverings and tools.
Works on view include wallpapers produced by Knoll and Maharam, the artfully designed, bespoke axes by Peter Buchanan Smith from Best Made Co. and Meike Gerritzen’s Beware of Software vest.

Film and Television Titles
Film and television titles are mini narratives that give viewers insight into what is to come and what has happened. This section will feature television and film titles curated by Ian Albinson, co-founder of the website artofthetitle.com, created by some of the leading motion graphic designers practicing today. 

Exhibition Catalog
A 240-page catalog produced by the Walker Art Center accompanies the exhibition. This visual compendium, features project details, artists’ statements, excerpts from interviews and published manifestos, technologies and tools. Essays discuss the changing nature of design labor and value; the expanding roles that designers are assigning themselves in the production process; the varied frameworks that inform the notion of “designer as producer”; the role graduate programs have played in development of “systematic creativity”; and the blurred nature of writing and reading in the age of user-generated content, desktop production and systems of self-publishing.

Education Programming
A number of education programs will be offered on select weekends throughout the run of the exhibition, including family programs, gallery tours, designer talks and demonstrations. Visit cooperhewitt.org/calendar for the complete schedule.

Exhibition Tour
Following the exhibition’s presentation on Governors Island, “Graphic Design—Now in Production” will tour the U.S. for two years. Confirmed travel venues include:
• Hammer Museum, University of California, Los Angeles, Sept. 30–Jan. 6, 2013
• Contemporary Arts Museum, Houston, July 19, 2013–Sept. 29, 2013
• Southeastern Center for Contemporary Art, Winston-Salem, N.C., Oct. 14, 2013–Feb. 24, 2014

Graphic Design—Now in Production is co-organized by the Smithsonian’s Cooper-Hewitt, National Design Museum, New York, and the Walker Art Center, Minneapolis.
Cooper-Hewitt’s presentation is made possible by support from the August Heckscher Exhibition Fund and Converse.
Additional support is provided by the Ehrenkranz Fund, Behance, the Esme Usdan Exhibition Endowment Fund, Cooper-Hewitt Master’s Program Fund, public funds from the Netherlands Cultural Services and the Netherland-America Foundation.
Media sponsorship provided by New York magazine and AOL.

About the Renovation of the Carnegie Mansion
Cooper-Hewitt’s redesign focuses on adapting a 20th-century historic house to meet the needs of a 21st-century museum. Through reprogramming portions of the mansion on Fifth Avenue and 91st Street and the adjacent townhouses on 90th Street, the project will increase the museum’s total exhibition space by 60 percent, from approximately 10,000 square feet to approximately 16,000 square feet.
The project’s design architect is Gluckman Mayner Architects. Beyer Blinder Belle Architects & Planners LLP serves as the executive architect. The renovated facility is scheduled to reopen in 2014.

About the Smithsonian’s Cooper-Hewitt, National Design Museum
Founded in 1897, Cooper-Hewitt is the only museum in the nation devoted exclusively to historic and contemporary design. The museum presents compelling perspectives on the impact of design on daily life through active educational programs, exhibitions and publications.
During the Carnegie Mansion renovation, Cooper-Hewitt’s usual schedule of exhibitions, education programs and events will be staged at various off-site locations, including the Bill’s Design Talks at The Greene Space and the Enid and Lester Morse Historic Design Lecture Series at the University Club.

About The Trust for Governors Island
The Trust for Governors Island is the non-profit corporation created and funded by the City of New York that is responsible for the planning, redevelopment and ongoing operations of 150 acres of Governors Island. The National Park Service oversees 22 acres of the Island. The Trust’s mission is to bring Governors Island back to life, making this island at the center of New York Harbor a destination with great public open space, as well as educational, not-for-profit and commercial facilities. The Trust for Governors Island is the successor entity to the Governors Island Preservation and Education Corporation. Visit www.govisland.com for the complete ferry schedule.
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