Sidewall: L’Oiseau Moderne. Imported by W.H.S. Lloyd Co., Inc., ca. 1930. Machine-printed. Gift of W.H.S. Lloyd Co., Inc.

A Modern Bird

This art-deco style wallcovering was created in the early twentieth century in France. It was first featured as an advertisement for its importer, W.H.S.  Lloyd Co., in the March 1930 edition of House Beautiful. W.H.S.  Lloyd Co. was a significant importer of English, French and Japanese wall hangings, so they definitely had a distinct eye for collecting beautiful wallcoverings around the world.  Literally translated into the “Modern Bird”, this wallcovering is a premier example of the French modern movement. The stylized foliage, the animated birds and the choice of vibrant colors, enhanced by gold metallic paint, combine to show off the appeal of art deco.  However long ago this piece was made, its exuberance remains as fresh and modern today, which is always a sign of good design.

Museum Number: 
1930-18-1