Packaging the New: Design and the American Consumer, 1925-1975

On View: 
Tuesday, February 8, 1994 to Sunday, August 14, 1994

More than 200 objects including drawings, products, packaging, and advertising trace the history of "the new.” Works by industrial designers Donald Deskey, Walter Dorwin Teague, Raymond Loewy, and Henry Dreyfuss are on display, as well as a recreation of a 1928 Saks Fifth Avenue window, a 1950s supermarket, and a 1960s Formica kitchen. A “Hall of Obsolescence” features a series of toasters that consumers purchased and re-purchased annually, despite only minor, superficial style "improvements."  

Organized by Gail S. Davidson, Assistant Curator of Drawings and Prints, and Dianne H. Pilgram, Director of the Cooper-Hewitt National Design Museum.