Russell Flinchum

The Swinger


In 1960, Edwin Land, founder of the Polaroid Corporation, approached American designer Henry Dreyfuss regarding their cameras. The Automatic 100 Land Camera, which allowed the photographer to remove the developing print as soon as the picture had been snapped, was the first new product to result from their collaboration. It exemplified the successful integration of the industrial designer with a team of engineers, physicists, and specialists.
Polaroid, Henry Dreyfuss, camera

The 302


When American designer Henry Dreyfuss began work as a consultant to Bell Telephone Laboratories (BTL) in 1930, he sought simplicity and unity of form in the installations of their equipment. He persuaded BTL to let him work with their engineers, and this collaboration resulted in the 302 telephone of 1937. The unified and balanced form of the 302 replaced the awkward and ungainly shapes of earlier models. Its successor, the 500 of 1949, was a response to the increased post-war demand for telephone service.
Henry Dreyfuss, Telephone, Bell Telephone Laboratories

The round thermostat


Dreyfuss modernized the appearance of Honeywell’s thermostats in the 1930s; among the first was the Chronotherm, which incorporated a “digital” clock into its display. Dreyfuss was frustrated, however, that rectangular thermostats never seemed to hang squarely on the wall. Work began on a round thermostat in 1940. Placing all the elements in a circular form was more difficult than it first seemed; attempts to make a curved thermometer were especially problematic. World War II halted the development program but helped provide technical solutions.
Henry Dreyfuss, Honeywell, thermostat

A redesigned tractor


In 1937, Deere & Company’s engineers decided that, while they knew how to create dependable and efficient tractors, what they needed was a more cohesive appearance that projected these qualities. They entered into consultations with industrial designer Henry Dreyfuss, which led to a more unified design of the tractor and all its different models.
Henry Dreyfuss, John Deere, tractor, farmer, farming, Industrial Design