Her 1979 logo for the boutique Vertigo mixes styles, weights, and sizes of letterforms and floats them in an ambiguous frame against various patterns. Greiman's work in the 1980s and 1990s embraced digital technology both as a means of production and source of mystical inspiration; she developed an image of the designer as technological visionary. [back] © Copyright 1996 Cooper-Hewitt National Design Museum

Vertigo Business cards, 1979, offset lithograph Designer: April Greiman (b. 1948) Publisher: Vertigo, Los Angeles Collection Cooper-Hewitt, National Design Museum, Gift of the designer