Recalling the "new typography" theorized by Jan Tschichold in the 1920s, Weingart's revision of avant-garde principles became known as the "new typography" in the 1970s and 1980s. He initiated a reactive phase of modernism that has profoundly shaped graphic design in the United States. [back] © Copyright 1996 Cooper-Hewitt National Design Museum

Kreative Tief Phase Poster, 1972-73, offset lithograph Designer: Wolfgang Weingart (b. 1941) Collection Cooper-Hewitt, National Design Museum, Gift of the Estate of Dan Friedman