INTRO


THE STREET


TYPOGRAPHY
The Familiar
The Modern


IDENTITY
Corporate Culture
Subcultures
Design Cultures


PUBLISHING
The Book
The Magazine
Electronic
Publishing


INTERVIEWS


Along the road, public and corporate languages mix and overlap. The theme park and the shopping mall have become typical urban forms of the late twentieth century.

Traditional urban centers alternate between damaged slums and preserved historic districts that are illuminated by interpretive signs.

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Disney/MGM Studios
Highway sign, 1990
Designers: Deborah Sussman and Paul Prejza (b. 1939)
Firm: Sussman/Prejza & Co., Inc.
Client: Walt Disney World, Orlando

Municipal Parking Sign
1994, New York
Photographed by Mike Mills


© Copyright 1996 Cooper-Hewitt National Design Museum