INTRO


THE STREET


TYPOGRAPHY
The Familiar
The Modern


IDENTITY
Corporate Culture
Subcultures
Design Cultures


PUBLISHING
The Book
The Magazine
Electronic
Publishing


INTERVIEWS


Vignelli conceives of each book as a cinematic sequence in which the placement of images and text refers to a consistent grid. The opening spreads of his books often function like the title sequence of a film--they are dramatically timed preludes to the central action.

[back]


© Copyright 1996 Cooper-Hewitt National Design Museum

Harper's Illustrated Handbook of Dogs
Book, 1985, offset lithograph
Designer: Massimo Vignelli (b. 1931)
Photographer: John L. Ashbey
Publisher: Harper & Row Publishers, New York
Collection Cooper-Hewitt, National Design Museum, Gift of the designer