INTRO


THE STREET


TYPOGRAPHY
The Familiar
The Modern


IDENTITY
Corporate Culture
Subcultures
Design Cultures


PUBLISHING
The Book
The Magazine
Electronic
Publishing


INTERVIEWS


The design profession encompasses its own range of subcultures. The stationery programs for two design firms, Modern Dog in Seattle and Skolos/Wedell in Boston, reveal the opposing manners in which designers can choose to represent themselves. The streetwise style of Modern Dog emulates the hard colors and brash typography used in urban music and theater promotions, while Skolos/Wedell's delicately detailed, lavishly produced letterhead design is steeped in the history of the avant-garde, from Cubism to the "new typography" of the 1970s and 1980s.

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© Copyright 1996 Cooper-Hewitt National Design Museum

Modern Dog
Stationery, 1993, offset lithograph
Designer: Michael Strassburger (b. 1962)
Publisher: Modern Dog, Seattle
Collection Cooper­Hewitt, National Design Museum, Gift of Modern Dog



Skolos/Wedell
Stationery, 1990, offset lithograph
Designer: Nancy Skolos (b. 1955)
Publisher: Skolos/Wedell, Boston
Collection Cooper­Hewitt, National Design Museum, Gift of the designer