Charles S. Anderson, a principle designer in the Duffy group, founded his own studio in 1989. Anderson's and Duffy's revisions of "naive" commercial art from the 1940s and 1950s capitalized on the nostalgia that gripped many American consumers during the Reagan/Bush years. Their packaging for Classico pasta sauce uses a glass jar with a screw-top lid and richly illustrated labels to envelope a mass produced product with an image suggesting hand-prepared food. [back] © Copyright 1996 Cooper-Hewitt National Design Museum

Classico Pasta Sauce Packaging, 1986­87, glass jar, offset lithograph label Designers: Charles S. Anderson and Haley Johnson Firm: Joe Duffy Design Client: The International Gourmet Specialties Company, Pennsauken, New Jersey Amazing! New Ideas! Poster, 1989, silkscreen Designer: Charles S. Anderson (b. 1958) and Dan Olson Art Director: Charles S. Anderson Illustration: CSA Archive Stock Image Collection Publisher: Visual Arts Museum, School of Visual Arts, New York Chaps Corporate promotion, 1987­88, silkscreen Designer: Joe Duffy (b. 1949) and Sara Ledgard Client: Ralph Lauren, New York