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The press was soon doing work for other groups attracted to Licher's seductively tactile use of hand-set wood and metal type, printed on industrial materials. Licher's visual identity for Savage Republic includes not only a logo but stamps, banknotes, and flags, the visual trappings of a mythic nation in which raw primitivism converges with civilized democracy.
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© Copyright 1996 Cooper-Hewitt National Design Museum
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Independent Project Press and Savage Republic
Stationery, 19861992, letterpress
Designer: Bruce Licher (b. 1958)
Publisher: Independent Project Press, Sedona, Arizona
Collection CooperHewitt, National Design Museum, Gift of Independent Project Press
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