All Torn Up | Cooper Hewitt, Smithsonian Design Museum

Weltformat festival poster. Sections resembling torn paper overlap with one another. Each section is printed in one of the following patterns: black with grey dots, blue rectangular stripes, and pink with maroon circle. In the bottom left corner, on a pink section, scrawled text reads: "Welt / format / plakat / festival / 12.-20.10.13 / Luzern!"

When Swiss graphic designer Felix Pfäffli was asked to design a poster for the 2013 Weltformat Poster Festival held in Lucerne, he grappled with the “strange duplication” of creating a poster to promote a poster exhibition. He turned to the many posters hung on steel poster walls in the streets for his inspiration. As posters … Continue reading All Torn Up