One of 31 video segments featured in 'Designing Media', the new book, DVD and website by Bill Moggridge.

More info on 'Designing Medi'a available at

Neil Stevenson launched a personal experiment in engaging with other people online. He started an anonymous weekly newsletter and Web site to publish scuttlebutt about the lives of celebrities, a venture that has stayed alive based on user-generated content. In the next interview he tells this story and also analyzes the consumption of various media. He contrasts "sitting back" to enjoy traditional media with "leaning forward" to engage with interactive content online. He describes some design rules for magazines and chronicles the emergence of reality television.

More info on Designing Media available at